Nowadays, people are more prone to searching for a dental practice online. There are a multitude of reasons why people are switching practices. This is something that happens very often. Therefore, it is important that your search engine optimization (SEO) is efficient and effective to poach patients from the competition. Just having a website is no longer effective enough. It is important you make your website content work for you to achieve the results you’re looking for.
Long-term sustainability of your dental practice stems from an efficient dental marketing strategy and one of the key areas of the strategy is SEO. Being a reliable SEO provider will result in your dental practice appearing right at the top of Google search results. This is a great step to poaching people to view what your dental practice has to offer.
Getting to the top of the search engine rankings isn’t easy. We’ve picked out four key tips for effective dental SEO.
The Four Tips
Do Your Keyword Homework
Keywords are words or terms that are applied to your website content to improve the visibility of your dental practice in search engine rankings. The more effective your SEO strategy is, the increase in traffic and increase in exposure. It is that simple. For example, if you’re residing in Melbourne, you’d want keywords that relate to Melbourne, such as “dentist Melbourne” or “Melbourne dentist”. Your keyword density needs to be rich in your content. Ensure keywords are applied in multiple places in your content such as heading, subheadings, body text and in images.
Simple Website Structure
If a website is difficult to read or is slow and has poor navigation links, then visitors will click off quicker than they clicked on. A simple yet effective website structure is essential. Some tips for a simple and effective website are to ensure that there are easy access navigation links, the content is simple to read where the answers are right in front of them, and the website is responsive. “Google pages peed insights” is a useful tool that helps to measure your website speed and offers general improvements.
Keep Your Blog Content Regular
Your website traffic stems from your content. The more effective content, the better. Quality blog posts are a key cog in achieving this. Regular blogs keep your visitors informed on the latest dental trends and topics. It also keeps your dental practice relevant to the evolving dental market. It makes a difference to how your website performs. Keep an eye on the hot dental topics and add it to your monthly blogs.
Maintain Excellent Patient Service
Did you know that where you rank on Google is also dependent on the service you offer to your patients? The last thing you need is potential patients to access your website and leave negative feedback. This harms your dental strategy and your practice’s reputation. Therefore, maintain excellent service and keep in regular communication with your long-term patients especially.
Don’t Forget Your Local Community
People will always search for a dentist that is local to them. Make use of your local search listings to create a local profile that appear in the search engine for local business. Ensure your contact information is up to date so that people can contact you easily.
SEO is a basic marketing strategy. Read here to learn other strategies to propel your dental website
The above tips will certainly help your practice achieve a high ranking within Google. SEO has never been more essential to dental marketing strategy and the more you stick closely to the tips above, the higher reward of more traffic and patient conversions.