“Our dental practice built a new website and initiated a marketing campaign to capture more of the market and stay ahead of the large corporates. The smile and grow campaign has helped us achieve this and we are generating over 150 new patient leads each and every month now.”
“Since creating our modern website we have been connecting with the local community through our google campaign which has been generating some great results.”
Dental Owner at Wahroonga Dental Group
Questions Frequenttly Asked By Dental Practice Owners
How to improve dental marketing?
Are you looking to improve your dental marketing strategies?
Let’s take a step back first, if you’re looking to improve your marketing then it means you have engaged an agency or freelancer to carry out some form of digital advertising strategy to help you boost your practice to gain greater visibility in search engines like Google or to improve the volume of new patient leads you are currently generating.
In order for you to make an informed decision about the next steps you need to take to improve your current marketing plan, you need to carefully evaluate what digital strategies you have used and what result they generated.
Below are some questions we frequently hear from dentist practice owners who share their frustrations around poor performing marketing campaigns and in a lot of instances this stems from initially building a sub-par website which isn’t designed to convert the website visitors into new patients.
Have you made your expectations clear to your agency?
What kind of results gives you a good return on investment?
Are you actually tracking how many patients your marketing is generating?
It’s not easy to know exactly what results you should expect however getting the right advice from a credible, trustworthy agency in the dentistry industry is a great way to start.
Below are some important steps we encourage practice owners to take to improve their dental marketing campaigns
Conduct an audit of the volume of new patients generated each month across the last 12 month period. Once you have this figure, identify the optimal capacity your practice could be working at keeping available chairs active. You should now have your ideal number of new patients
Identify what your advertising budget has been across the past 12 month period and divide this number by the volume of new patients you generated. It’s important to bear in mind that every practice will generate referrals, word of mouth and family members visit however if they have used your website, google ads, seo,social media to contact you we can still attribute that to your budget.
Review your competition in social media and see how many followers they have, how often do they post and how active are they in Google - this will help you understand how active they are and in turn how competitive you should be in terms of budgets and channels of dental marketing to use.
With the above tips you should be in a position to improve your digital strategy and have some clear, tangible milestones to have to measure the efficacy of your marketing strategies moving forward. Remember, if you can’t measure it, how do you know if it’s working?
That’s why Smile and Grow provide a range of tools to help you track your campaign, from click to call to new patient to google review - we track it so you can be confident that your dollars are working for you.
What dental marketing services do I need for my practice?
Choosing the right dental marketing strategy for your practice is crucial, wasted time, effort and resources heading down the wrong path can be very costly.
Not only will your dental marketing plan now achieve the desired results, but you will also have lost the time throughout the campaign which has resulted in lower patient numbers.
We develop high valued marketing plansfor dentists, so they can focus on treating patients.
We suggest you analyse the local competition and depending on your business goals implement a lead generation strategy and then a secondary strategy focused on growing your brand in the local community.
Local SEO and Google Ads typically form some advertising required to help generate new patient leads. Your return on investment from dental marketing will continue to grow as the campaign matures.
Social Media Management is the process of creating, scheduling, analysing, and engaging with content posted on Instagram and Facebook.
Our social media team are fantastic at creating awareness and engagement to grow high valued patients.
Use our reputation builder campaign and grow your practice online.
We provide both Facebook and Instagram solutions for dentist practices.
How long does dental marketing take to generate results?
Dental Marketing generates value from the day our team initiates your dental marketing campaign however campaigns require time to gain momentum and the early setup foundation tasks do take some time.
We investigate the market opportunity in your target local area, understand the depth of competition and provide you with proven strategies coupled with clear expectations, so we are aligned on the milestones and new patient growth.
An important function of your campaign requires a content marketing strategy which allows our team to create engaging content to further advance your rankings and build advocates in your local community.
Dental Marketing campaigns become most effective as they mature, we advise clients campaign maturity is between 8-12 months which is when we can expect to dominate the rankings in both Google and Google Maps and generated New Patient Leads.
Dental marketing campaigns continue to generate value the longer campaigns are active, similar to weight loss - results can take time but the more effort you apply the better the results.
How to get more new dental patients?
Looking to generate more new patients for your practice? Are your regular patients not coming back every six months? Do you have increased dentist competition in your area?
If you answered yes to any of the above questions, that's a completely normal feeling. Here at Smile and Grow we too understand the challenges you, the Dentist feel as we too are practice owners - this has allowed us to understand the true challenges faced day to day in your practice and how marketing can help you navigate.
Getting more new patients for your dental clinic starts with having your front office answering the phone and handling enquiries professionally and applying some skills to help offer 2 time-slots to make booking a patient easier, once your front office is in a position to confidently handle objections from price shoppers and converts a high amount of new patient leads you can then confidently invest in digital services to increase the volume of new leads.
You can also list yourself on Australia's leading dentist directory to make it easy for patients to find a dentist near me.
If you want your practice to have a strategic dentists marketing plan, then we need to start with a high converting website in order to be successful.
Our agency gets you on top of Google by creating quality content, producing niche links in your industry to grow the authority of your site and optimising the structure and layout of the website which helps your dental seo results and allows you to make the competition irrelevant.
What is digital marketing?
Digital Marketing is the modern way to promote your business utilising digital devices like computers, tablets & smartphones.
Digital advertising allows you to target your audience when they are looking for the services you provide so you can appear at the right time to get new patients and conversions.
Once upon a time you would see your yellow pages representative once a year and pay $10,000 for a half-page ad and the patients would roll in, obviously, times have changed, users are savvier and you need to build a better connection with your community which is where digital marketing comes into play.
Practices that develop strong dental marketing plans are #1 in Google for a range of keywords, they have an active social media presence that showcases the staff, patients and fun things that are happening throughout each week.
The power of digital marketing revolves around the ability to boost your business higher than your competitors.
Many of your colleagues will neglect and avoid digital marketing as it requires an investment, time and resources on your end to ensure it generates a great result for your practice.
Digital marketing offers a much greater ROI than other traditional channels such as billboards, radio, shopping centre stands, radio, TV and letter drops.
With more traditional forms of media, the cost is typically quite high and doesn’t have a concentrated audience - for example, an ad in the yellow pages might cost you $10,000 - you are then relying on people opening up the book and wanting to find a dental clinic and then your ad will feature amongst 30-70 others in the area.
You can use Google Ads to target people who are typing in dentist + your location - this is a qualified search in search engines and with the right message and quality website you give yourself a much higher chance of converting this lead into a new patient.
If you want to know how to promote your dentist services and brand using online channels, tools, and strategies you will need to understand what digital advertising is.
How to improve dental website conversion rate
Dental website conversion rates are improved by analysing the current website user behaviour through google analytics, google search engines console and other tools that track how users navigate on your website like hotjar.
Conversion rate optimisation enhances website performance by improving the amount of new patient leads generated from the amount of website visitors. Improving your website conversion rate will increase your ROI significantly and help your practice grow and achieve the business goals you have in place.
We have seen plenty of websites get to the top of Google but miss out on many conversions because the website doesn’t have any trust triggers, supporting case studies and images to break up the content. Without giving a website user a reason to engage your business they will bounce out of your website.
Website conversion rate helps all aspects of your digital marketing because your website is often the final destination in a users experience and you can use this chance to build trust, credibility and make it easy to book online or call.
Here at Smile and Grow we build bespoke websites with a strong SEO foundation so when our websites launch we can generate stronger rankings in a shorter amount of time. If you have a tired old website that isn’t generating the kind of new patient leads then get in touch with our team today
As a leading dental marketing agency we are partners in your success bringing you new patient leads. Make the competition irrelevant today with Smile and Grow