Designing a dental website requires a strategic and disciplined approach. You need to factor in the core audience who will be visiting your website and understand what pain points they will have when they are on your website. Creating a simple user navigation, with trust triggers throughout the website showcasing the qualifications, health funds and importantly the dentists all play a role in creating an engaging website that will convert new patients.
Below is a four step process we use to creating dentist websites:
The objective of a dental website
The objective of the site is to convert your website visitors into patients. Let’s not be distracted by anything else – that’s the core reason we build dental practice owners new websites.
Converting visitors into new patients requires a structured approach and experience in conversion rate optimisation. Brand colours need to be identified and created to make your patients feel safe, confident and trustworthy. These colours then should be used throughout the website consistently to highlight the services, dentists, health fund providers and more.
Your sitemap is the structural architecture of the site and maps out the number of pages, sub-pages and how pages relate to one another. You should ideally have a content and image strategy attached to each an every service you provide along with locations you service.
This will then allow Google to match the searches in Google to your website and individual pages in your sitemap.
Creating engaging content for your dental practice, services and team plays a pivotal role in how the website is both designed and used by patients.
The content takes into account how a patients feels upon looking at any particular page which is the key to creating a high converting dental website. Without providing a reason and developing a connection with your audience your new patient numbers will suffer.
When our health content team create content based on the sitemap our designer then integrates the structure to ensure the website flows with positive artwork and consistent branding. This structure allows the content to be published in such a way to help accelerate visibility in Google for the SEO campaign.
Website conversions has been a theme throughout this article however the thought process is outlined below.
When a user lands on the homepage of a dental website and they are looking for a new dentist, there are a few key things they will be looking for.
- Location, location, location – Is it easy to see where they are located, transportation options and parking access
- Positive reviews & experiences – Has the practice developed positive reviews around the experiences their patients have received?
- Understanding the health fund providers and services offered.
If this process is followed, you have given your patients a great insight into your dental practice and enough of a reason for them to convert.
Website analytics & tracking
This is one of the really exciting parts. Once the website is launched we then analyse user behaviour using tools like google analytics, google search console and website tracking so we can see how users behave on the website to help deliver insights and make improvements in the future.
A strategic website design for dental practices are crucial and will play a huge role in how many new patients your practice develops.