One thing about digital dental marketing is that it evolves and is never static. This means content must be regularly updated to keep up the levels of website traffic. This also goes for SEO. Let’s take a look at the basics of SEO and how it can be applied to your website.
The SEO Basics
Generate Backlinks – Your website needs to generate backlinks. Otherwise, your website won’t be recognised. It is one of the key factors Google looks for to rank websites. It’s proven that the less the backlinks, the lower your website ranking. Some of the proven techniques to gain backlinks include writing case studies to illustrate studies carried out by your company. A testimonial with a list of partnerships with other companies is also just as effective.
Keeping Content Fresh – Do not neglect your website content. Otherwise, this exercise is pointless. It is a key ranking factor and Google always seeks to rank those websites who regularly update their website content. Keep it consistent and informative so the answers that potential patients need is available. Keep your content SEO specific with rich keywords and consider blog posts or videos. Ultimately, you want to ensure your content can be linked and shared to the wider audience. These are methods that’ll achieve it.
Positive User Experience – Nothing makes users quit your website more than poor user experience. A poor user experience stems from many things such as poor website speed, loading speed, poor content structure and a lack of informative information. Users want a website experience to be simple and quick. Therefore, increase page loadings speeds, keep the content clear and simple to read and reduce ads. These three essentials are what separates the good from the bad.
Build Effective Meta Descriptions – The meta description or headline can be found within the post displayed from a search result. Why is it important? Because you want popular keyword searches to match your meta description. This increases the likelihood of your post being recognised first. This is known as click-through rate (CTR), where the number of people who see and click your link is monitored. If the results aren’t high enough, your search ranking will drop.
Make Your Website Mobile – The likelihood of website users accessing your website through a mobile phone is pretty high. Therefore, mobile SEO is extremely important as most searches occur through a mobile website. When building your website, or with an existing website, make sure it is mobile-friendly. Your website can be tested through a mobile-friendly test created by Google, which tells you whether your website is compliant with mobile and if not, it displays the errors. This would tell you that your website isn’t responsive enough to mobile.
SEO is an evolving weapon which is pivotal to where your website ranks in the Google search and how popular it is to users. But these skills to the test and it promises to increase traffic to your website.