An eye-catching, quality dental website is one of the fundamentals for an engaging and robust online presence. With informative and engaging content, you’re more likely to grasp the attention of website visitors quickly, and you can expect many patient conversions as a result. One of the misleading myths is if you still believe that word-of-mouth is enough to get your brand across. It isn’t, but a quality dental website can be.
A quality dental website doesn’t attribute to just the unique and engaging content you output. A quality dental website presence has many attributes to it that as a dental practice you must stay on top of to stay ahead of the competition. Google is improving its algorithms to accurately rank websites based on meeting its criteria, and your website must ‘gain the trust’ of Google so your website is displayed at the 1st position of its search rankings.
Did you know that a user only needs 10 to 15 seconds to determine their interest in your products and services? If the users don’t like what they see on your dental website, the chances are they will locate what they need elsewhere. This should tell you that it is more than just content that keeps users interested.
Make sure that your website checks off the following quality aspects for Google to take notice:
What Do Readers Want To See?
Your content should be tailored by what’s in demand today in the eyes of the users. A tip to really get users interested is by creating strong and attractive headlines. When creating your content, you want to ensure that readers can apply the information that is presented to them. For example, if users are seeking ‘home remedies to keep their teeth white’, this is considered quality information that users can relate to. It also demonstrates that your content is reliable and trustworthy. Google as a search engine must always return reliable results, and this is dependent on the reliability and quality of your content.
When readers find the content they’re looking for, they also expect the content to be:
- Including internal and external content links
- Show limited or no advertising
- Sharp in context
Website Loading Time
The number of times a user clicks on and clicks off your website isn’t just associated with the quality of your content, but accessing the content quickly is just as important. Dentistry is so broad and the amount of web content available online means users can chop and choose which websites to visit. Fundamentally, a user expects a quality dental website to respond quickly to stay engaged.
Ease of Navigation
Can website users easily navigate to the products and services they’re looking for? This is another trigger for users to click on and off of your website. Users should not struggle to find what they’re looking for, and your marketing strategy can become a key tool in identifying what is currently making users tick. Is it dental implants? Is it teeth whitening? Understanding what is in demand today can help you shape your menus and advertising so users gain easy access to what they’re looking for.
Internal and External Links
Google will reward you with a high ranking if you apply internal and external links throughout your content. Keep your readers on your website for longer by embedding your web content with links that act as anchor text to more relevant content. Do not make the mistake of linking to unrelated pages or content as Google will penalize you for this and move you down the rankings.
Limit Advertising and Spam
There is nothing more frustrating for users than lots of advertising and spam content. Again, this is something that Google looks out for. Ensure that your website is spam free because annoying ads and spam are not providing a quality user experience. If you rely on your advertising for revenue, then adjust your strategy to identify other revenue streams, because you’re reducing your chances of patient conversions, and the average handling time will significantly reduce its average, meaning users are clicking off your website as soon as they click on.
If you have ever wondered what it takes to create a quality dental website, these tips will get you on your way to delivering a quality user experience. Your dental website would be considered trustworthy by users when they visit a credible and reliable dental website. Quality content, usability, reliability, navigation and response time are the five buzzwords you can take away from applying these tips for a quality dental website.
Are you seeking support for your dental website? Contact us at Smile and Grow today and we’d be happy to help.