How To Setup Google Adwords

How To Setup Google Adwords

Congratulations, you’re on the verge of setting up a successful google adwords to help deliver more new patients to your dental practice. Setting up a successful Google adwords requires thorough research, competitor analysis and strategic market insights to help you accurately determine the amount of people who are looking for a dentist in your local area.

More dense areas with bigger populations naturally result in more people lo0king for a dentist and if you’re based in an area with a strong search volume you will need to have a bigger google adwords budget to meet the needs of the area. Of course you don’t need to focus on EVERY single person looking for a dentist, in fact you would ideally have a laser target approach targeting the more qualified people looking for a dentist to drive your ROI higher.

Here is an easy google adwords setup guide

1 – You will need to use a gmail email address to create an account

2 – Then go to the google adwords website to create a new account – https://ads.google.com/intl/en_au/home/

3 – Create an account which would usually be your dental practice name

4 – Create your Campaign – you may elect to have multiple campaigns

5 – Then create your ad groups – these might be made up of the different services you would like to target so you cant create dedicated landing pages, ad copy and tracking

6 – Add the keywords you would like to target – you can also choose negative matched phrases too so you can remove keywords such as “free” “hospital” “no gap”

7 – Create the ad copy and site extensions

8 – Submit a daily budget you are happy to invest in

9 – SUBMIT – Now Google will review the campaign to ensure that the campaign is following it’s guidelines and will be live within 24-48 hours.

Now, measuring the impact of the campaign begins, you should allow for 6-8 weeks for the campaign to build maturity and gather data so you can draw out insights for a reasonable data sample.

If you require support when creating your Google Adwords campaign for your dental practice contact our Google partner team today.

Disclaimer: The content provided on this website is intended for general informational purposes only. It is not intended to be a substitute for professional advice tailored to your specific needs and circumstances. Any reliance you place on the information provided in these blogs is, therefore, strictly at your own risk. We shall not be held responsible for any loss or damage resulting from the use of the information provided on this website.

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