Congratulations, you’re on the verge of setting up a successful Google AdWords to help deliver more new patients to your dental practice. Setting up a successful Google AdWords requires thorough research, competitor analysis and strategic market insights to help you accurately determine the amount of people who are looking for a dentist in your local area.
More dense areas with bigger populations naturally result in more people looking for a dentist and if you’re based in an area with a strong search volume you will need to have a bigger Google AdWords budget to meet the needs of the area. Of course, you don’t need to focus on EVERY single person looking for a dentist, in fact, you would ideally have a laser target approach targeting the more qualified people looking for a dentist to drive your ROI higher.
Here is an easy Google Adwords setup guide
1 – You will need to use a Gmail address to create an account
2 – Then go to the Google AdWords website to create a new account – https://ads.google.com/intl/en_au/home/
3 – Create an account which would usually be your dental practice name
4 – Create your Campaign – you may elect to have multiple campaigns
5 – Then create your ad groups – these might be made up of the different services you would like to target so you cant create dedicated landing pages, ad copy, and tracking
6 – Add the keywords you would like to target – you can also choose negatively matched phrases so you can remove keywords such as “free” “hospital” and “no gap”
7 – Create the ad copy and site extensions
8 – Submit a daily budget you are happy to invest in
9 – SUBMIT – Now Google will review the campaign to ensure that the campaign is following its guidelines and will be live within 24-48 hours.
Now, that measuring the impact of the campaign begins, you should allow for 6-8 weeks for the campaign to build maturity and gather data so you can draw out insights for a reasonable data sample.
If you require support when creating your Google Adwords campaign for your dental practice contact our Google partner team today.
