Do you need more new patients for your dental practice? Are you running a Google adwords campaign? Have you heard about PPC campaigns but unsure on how to set it up and then monitor the campaign?
Well, like most dental practices, generating more new patients is a common goal because it will fuel growth in revenue, allow for additional chairs to be filled and importantly ensure cashflow is managed well. Boost your return on investment with a professionally managed PPC campaign for dentists
Smile and Grow is a leading marketing agency providing PPC/Google Ads management for dentists. Save your valuable time and focus on your practice whilst we create an effective google adwords campaign dedicated to targeting new patients in your local area.
Tips to create a high converting PPC campaign for dentists
Let’s discover some top tips so you can run a high converting google ads campaign to generate patients, not just expensive clicks.
Firstly, does your website reflect your brand and help prospective patients understand what your dental rooms, front-office and staff really look like? If you have answered no, then you have missed a valuable opportunity to showcase your brand, staff to make patients feel comfortable and get a good sense of who they will be visiting.
A standard website with no vision, genuine images will not convert clicks into new patients well. Boost your conversion rates by creating trust triggers in your website – check out this article to boost your websites conversion rate.
Showcase why people should trust your dental practice – Building trust will increase your website conversion rate
Years of experience
Genuine images of the dental practice, staff and equipment
Illustrate your location clearly, highlighting well known landmarks to build familiarity
Highlight the volume of reviews you have on your Google My Business page
Dentist biographies help build a connection
How To Track My PPC Campaign Performance
Tracking the efficacy of your dental marketing campaign when using Google adwords is easier than tracking SEO, social media or other offline marketing because you have access to a dedicated dashboard that shows you the clicks, impressions, costs, conversions and a whole bunch of additional data.
Importantly you can also setup call tracking which is especially important for your dentist google adwords campaigns and provides a more accurate measurement of your return on investment.
We would encourage you to implement more detailed call tracking to help give you even deeper insights and gain visibility on how your front-office is actually converting these new patient leads.
If you need help building a successful PCC campaign for your dental practice then get in touch with our Google partner team.