Patients are a key driver to your success. Of course, you’re always finding yourself thinking of effective methods to increase your patient portfolio. Sometimes, it’s not how you can introduce new patients to your practice, but how can you keep them for the long term. Prospective patients are more than happy to visit different dental practices to determine which one delivers the most value to them. That’s where you need to deliver upon the needs patients are looking for and they’re more likely to pay handsomely for the service they receive, attracting higher-value patients.
Traditional dental marketing practices do not quite cut it anymore. In the new digital age, you’re likely to find your target audience accessing local services through the Google search engine to research what they’re looking for.
So, how can you increase your patient portfolio? Here are four ways that can help you begin:
Ensure Quality Service
The first point of call usually these days is for patients to leave a review on your dental practice website if it’s part of your strategy. It’s quite simple if your service is poor, it is likely to be reflected as a negative review. This will turn off prospective patients. Therefore, ensure that for new and long-term patients you continue to deliver an excelling service. It will only enhance your reputation.
Keep Your Content Original and Trustworthy
User traffic will curve upwards if your content is unique, original and trustworthy. So, how do you do this? Well, first you need to make sure your content is fresh and informative to answer the pressing questions prospective patients ask today. Your marketing strategy should always identify present touchpoints so that your content is tailored to answer them. You may consider outsourcing your marketing so an experienced strategist can come on board to build quality content.
Promote Your Brand On Social Media
A social media presence has never been more essential to a dental marketing strategy than it is today. Attracting new patients now requires an effective social media marketing presence. Creating basic social media profiles doesn’t cut it anymore. Focus on a few popular social media platforms where your audience bracket is large, rather than spreading out to a number of platforms where the engagement may not be as fruitful. Get the best out of your audience and you’re more likely to increase ROI and popularity.
Ask Your Patients
If you really want to seek improvements in the quality of service you provide to patients, simply ask your patients. Request patients to fill out a short survey to determine how good or bad their experience was. Honesty from patients will lead you in the right direction either continue to maintain quality and excelling service levels or identify work on areas for improvement.
Your marketing strategy demonstrates the art of attracting prospective patients and keeping them for the long term. If you’re seeking to build a solid foundation of a long-term patient portfolio, then you need to produce quality inside and outside of the practice and continue to engage with your audience to cater to their needs. Hiring a professional marketing agency in Australia may be a great choice if you’re seeking to improve your marketing strategy to better expose your brand.
Need support in building an effective marketing strategy to increase your patient portfolio? Contact us here today we’d be happy to help.
