Creating a great dental website is essential for any practice looking to showcase its services and attract new patients. But with so many design options and web marketing strategies, it can be tricky to know where to start. Stay tuned to know more!
DO make sure your website is easy to navigate
Dental website usability is essential for several reasons:
- Potential patients will likely form their first impression of your practice based on your website. If your site is challenging to navigate, potential patients may get frustrated and go to a competitor’s site instead.
- Easy navigation helps you rank higher in search engine results pages (SERPs). Google and other search engines use user experience as a ranking factor, so if your site is hard to use, you’re less likely to appear in search results.
- Easy navigation helps keep existing patients engaged with your site.
They may not return if they can’t find the information they need. So, if you want to attract new patients and keep existing ones, ensure your dental website is easy to navigate.
Don’t Use Too Much Text – People Won’t Read It
Dental websites are a dime a dozen these days. With so many options, knowing where to start can be tricky. However, one thing all dental websites have in common is the amount of text they contain. Dental website designers seem to think that the more text they include, the more informative their website will be. But the truth is people don’t want to read pages and pages of text. They want concise, easy-to-read information that will help them make a decision. So if you’re designing a dental website, keep the text to a minimum. Use headings and subheadings to break up the content and ensure the most critical information is prominently displayed. Dental patients will thank you for it!
DO Use Lots of Images and Videos to Show off Your Work
Dental websites should use plenty of images and videos to show off work. Dental work is often intricate, so photos and videos are a great way to give potential patients an idea of the quality of work the dentist can do. Patients want to see before-and-after photos and videos of dental procedures being performed. Dental websites should also include testimonials from satisfied patients. These images and videos will help potential patients see that the dentist is experienced and skilled and will get high-quality work done if they choose to go to that particular dentist.
Don’t forget to add a contact form and map so people can find you easily
Any good dental website must have a contact form and map so patients can quickly get in touch with the practice. The contact form should be prominently displayed on the homepage and easy to fill out and submit. The map should also be easy to find and use and provide clear directions to the dental office.
DO update your website regularly with new content
Dental websites are a great way to attract new patients and connect with existing ones. By keeping your dental website up-to-date with fresh content, you can show potential patients that you are keeping up with the latest trends in dentistry and that you are invested in providing quality care. Dental websites that are regularly updated also tend to rank higher in search engine results, which means that more people will see your website when searching for a dentist. If you are not sure how to update your website or what kind of content to include, many services can help you get started. However, it is essential to remember that regular updates are critical to a successful dental website. By keeping your site current, you can ensure that patients will see your practice as a leader in the field of dentistry.
DON’T use cheesy stock photos – they’ll make your website look unprofessional
Dental websites that use cheesy stock photos immediately come across as unprofessional. This is because potential patients will be able to tell that the photos are not real, and they will not be able to trust the dental practice. In addition, using stock photos gives the impression that the dental practice is unwilling to invest in quality photography. As a result, patients will be more likely to choose another dental practice that has taken the time to create a professional website. Dental practices should avoid using cheesy stock photos at all costs to attract new patients.
Summary
Now that you know the dos and don’ts of creating a great dental website, it’s time to get started on your own. Remember to keep things simple and easy to navigate, use high-quality images, and focus on providing valuable content that helps your patients learn more about dentistry and oral health.
If you’re looking for expert guidance on optimizing your dental website and marketing strategy in Australia, consider partnering with a reputable dental marketing agency in Australia like Smile & Grow. Their expertise can help your practice stand out online, attract more patients, and grow your reputation as a top dental provider in your area.
