Medical Marketing Case Study
Lotus Medical is a leading medical practice located in Brunswick, Australia. Offering a comprehensive range of medical services including flu shots, skin checks, dietary issues and more. Lotus Medical is dedicated to providing exceptional care to patients of all ages. Despite their commitment to excellence, the practice faced challenges in attracting new patients to keep their doctors productive.
Medical Marketing Goals & Challenges
- Limited Visibility: The practice struggled with limited visibility in the local community, resulting in a lower influx of new patients who were unaware of their services.
- New owner took over with 2 spare rooms
- Outdated website and no active marketing strategy
Tailored Medical Marketing Strategies
Website Optimisation:
- A modern, user-friendly website was developed for Lotus Medical, optimised for search engines (SEO) to improve visibility in online searches with an seo campaign
- The website was designed to provide comprehensive information about the clinic services.
- Clear calls-to-action (CTAs) were strategically placed throughout the website to encourage visitors to book appointments or make inquiries.
Local SEO:
- Extensive keyword research was conducted to identify commonly searched terms related to medical and doctor ssearches in Brunswick
- Lotus Medical’s Google My Business profile was optimised with accurate business information, photos, and regular updates to enhance local search visibility.
- Local listings on online directories and review sites were created and managed to improve the practice’s online presence and attract local patients.
Content Marketing:
- A content marketing strategy was implemented to engage and educate potential patients
- Informative blog posts, articles, and videos were created and shared on the practice’s website and social media channels to establish Lotus Medical as a trusted authority in dental care.
- Valuable, educational content helped to build credibility and trust with potential patients, encouraging them to choose Lotus Medical for their dental needs.
Social Media Marketing:
- A social media strategy was developed to increase brand awareness and engage with the local community.
- Visually appealing posts featuring before-and-after photos, patient testimonials, and promotions were created to showcase the practice’s services and expertise.
- Targeted advertising campaigns were run on platforms like Facebook and Instagram to reach potential patients in the Endeavour Hills area and drive traffic to the practice’s website.
Referral Program:
- A referral program was introduced to incentivise existing patients to refer their friends and family to Lotus Medical.
Targeted Marketing Campaign:
- A targeted marketing campaign was launched specifically focused on general doctor related searches.
- Customised landing pages and ads highlighting the benefits of seeing your general doctor.
- Retargeting ads were used to re-engage users who had shown interest in our advertising but had not yet booked an appointment, encouraging them to take action.
Marketing Results
The implementation of these strategic dental marketing tactics yielded significant results for Lotus Medical:
- Increase in New Patient Volume: The practice experienced a notable increase in new patient inquiries and bookings, indicating improved visibility and awareness in the local community.
- Enhanced Brand Awareness: Lotus Medical became more recognidable in the local community, establishing itself as a top choice for dental and orthodontic services.
- Improved Online Presence: The practice’s website ranked higher in search engine results, driving organic traffic and improving online visibility, ultimately contributing to the acquisition of new patients
Google Ranking Growth
When first building this new website, there was no keyword visibility, fast forward 12 months and we have over 1,000 clicks per month to the website.
