Dental Marketing Melbourne: Online Marketing for Melbourne Dental Clinics
We provide cutting-edge dental marketing solutions that drive growth for your dental practice.
Dental marketing isn’t easy. But when you own and operate a dental clinic in Melbourne, it’s critical for your success.
Melbourne, like Australia as a whole, has an abundance of dental practices. That doesn’t mean you can’t rise above the competition in your local area, though. All you need is skill, a calming manner, and an online dental marketing team with a proven track record of success in the dental industry.
At Smile and Grow, we make digital marketing for Australian dental practices simple. We prioritise high-value campaigns, transparency in reporting, and tactics that convert potential patients to regular appointments.
You most likely didn’t expect to study dentistry, then need to manage a digital marketing campaign on the side. Luckily, that’s where we come in. Our expert marketing team knows the dental industry inside and out. You can trust us to help your dental practice grow.
Simple Dental Marketing Solutions for Your Dental Practice in Melbourne
Qualified leads perform Google searches for a dental clinic nearby every day. But if your practice has relied solely on word-of-mouth recommendations or print advertising, these possible patients may not even know your dental office exists.
You need more than a website to rank highly in search engines, but you’ve got your hands full running your business and caring for your patients. That’s why it’s so critical to choose a dental marketing company that can leverage your skills, expertise, and reliable care online.
At Smile and Grow, we work with you to create results through proven dental marketing practices. You can count on us to implement tried-and-true marketing strategies that generate leads, improve the quality and number of patients, and result in a positive ROI every month.
We’ve worked with countless Australian clients to achieve sustainable, long-term company growth. If you’re ready to get more leads and grow your dental practice in Melbourne, contact us today for a free consultation.
Comprehensive Dental Marketing Services
Our dental marketing experts at Smile and Grow offer a comprehensive range of marketing services to help dental practices succeed. If online marketing feels like another language to you, don’t worry. Our advertising and content marketing specialists partner with your practice to implement, manage, and track campaigns.
Simply put, we handle the details so you can focus on your patients. Achieve more with our team and enjoy done-for-you marketing services, such as:
Search Engine optimisation (SEO)
More than likely, you’ve heard of SEO and even have somewhat of an understanding of the concept. However, many dentistry professionals feel that SEO is either too complicated or won’t work for them.
In reality, SEO can make or break your digital marketing efforts. An optimised website, quality web pages, and a content strategy will help your company rise above the competition and get in front of new patients faster.
At Smile and Grow, our team of SEO experts will perform in-depth keyword research, audit your website, and implement best practices to ensure that leads see your website before your competition.
Also known as pay-per-click, Google AdWords campaigns work to attract new patients through search engine advertising.
While the theory sounds simplistic, the implementation requires a great deal of technical knowledge. Luckily, our team can handle the challenge. As proud Google partners, we work to target new leads using location, keyword research, and demographics to help you rise to the top of search engine rankings – and outrank your market competitors.
Whether you want to focus on driving more patients through your doors, selling dental implants, Invisalign, or veneers, or achieving another business goal, our team will design and implement high-quality sales funnels to target your ideal patient.
Social Media Marketing
Believe it or not, your clients are looking for you on social media. Our dental marketing experts will build a social media strategy to target your audience, increase leads, and connect with patients through engaging content, influencer outreach, video platforms, and other tactics.
Dental Clinic Website Design
In many cases, clients will get their first impression of your dental practice through your website. A beautifully designed, optimised website is key to increasing patient enquiries and driving clients through your doors.
Our in-house web design team will audit and rebuild your website to your specifications. We will include services and other critical information, then implement SEO practices to boost Google rankings.
Phone Call Tracking
Tracking and recording phone calls provide dental practices with valuable insights on client conversions. Not only will you understand exactly where your clients come from, but you can also improve administrative staff scripts, train your employees in phone-based sales, and provide better service to your patients.
Detailed Monitoring and Reports
Many dentists avoid online dental marketing for a few reasons:
- They feel that they don’t need to market their dental practice online.
- They don’t have the time to manage a marketing and SEO plan.
- They don’t understand how dental marketing agencies can help them.
At Smile and Grow, we make transparency our priority. As the leading dental marketing service in Melbourne, we implement tried-and-true campaign tactics and hands-on services for growth.
While other Australian dental marketing companies can say the same thing, we know they aren’t able to back up their claims. Our team will happily walk you through each step before beginning your campaign, then provide you with detailed reports every month. You will know exactly what we’ve done, how we did it, and how your business will gain from our services.
We know how dentists work and we know what patients want. Contact us today at 02 9046 8484 for a free consultation and personalised dental marketing plan.
Our Dental marketing Projects
At Smile and Grow, we’ve helped dental practice owners throughout Australia hone in on their branding, launch jaw-dropping websites, and attract new leads on autopilot. Check out some of our latest dental marketing projects.
How many new patients could you be getting?
A Digital Check-Up for Dental Marketing Practices: Get a Free Marketing Assessment from Melbourne’s Top Dental Marketing Agency
Your practice needs professional dental marketing from an agency with a proven track record. At Smile and Grow, we provide full-service dental marketing management in Australia.
Even if you’ve implemented an SEO plan and marketing strategy for your business, our proven dental marketing methods can help drive more patients into your clinic. To get started, we offer each client a free Dental Marketing Check-up.
We’ll audit your website, assess your local markets and area competitors, and search for the gaps in your marketing strategy. Then, we’ll craft a comprehensive plan to help you boost your dental business in Melbourne.
Book a consultation with our team at Smile and Grow, the leading dental marketing agency in Australia, today!
The Benefits of Choosing Smile and Grow for Australian Dental Marketing Solutions
At Smile and Grow, we focus on providing comprehensive marketing strategies for dentists, by dentists. We understand the dental industry, how to get new patients, and the struggles and frustrations of opening a dentist’s office in Melbourne. If you’re looking for an expert dental marketing team in Australia, look no further. Our team offers:
Trust the Experts at Smile and Grow for Dental Marketing in Melbourne
Operating a dental practice in Australia isn’t easy, and online marketing can feel overwhelming, especially when you’re working within an oversaturated industry and you’ve got a packed schedule.
You could continue to rely on client referrals, or you could call our team at Smile and Grow. We take the hassle out of dental marketing in Melbourne. For more information on our services or to request a consultation, give us a call today at 02 9046 8484.
Questions Frequenttly Asked By Dental Practice Owners
Are you looking to improve your dental marketing strategies?
Let’s take a step back first, if you’re looking to improve your marketing then it means you have engaged an agency or freelancer to carry out some form of digital advertising strategy to help you boost your practice to gain greater visibility in search engines like Google or to improve the volume of new patient leads you are currently generating.
In order for you to make an informed decision about the next steps you need to take to improve your current marketing plan, you need to carefully evaluate what digital strategies you have used and what result they generated.
Below are some questions we frequently hear from dentist practice owners who share their frustrations around poor performing marketing campaigns and in a lot of instances this stems from initially building a sub-par website which isn’t designed to convert the website visitors into new patients.
Have you made your expectations clear to your agency?
What kind of results gives you a good return on investment?
Are you actually tracking how many patients your marketing is generating?
It’s not easy to know exactly what results you should expect however getting the right advice from a credible, trustworthy agency in the dentistry industry is a great way to start.
Below are some important steps we encourage practice owners to take to improve their dental marketing campaigns
- Conduct an audit of the volume of new patients generated each month across the last 12 month period. Once you have this figure, identify the optimal capacity your practice could be working at keeping available chairs active. You should now have your ideal number of new patients
- Identify what your advertising budget has been across the past 12 month period and divide this number by the volume of new patients you generated. It’s important to bear in mind that every practice will generate referrals, word of mouth and family members visit however if they have used your website, google ads, seo, social media to contact you we can still attribute that to your budget.
- Review your competition in social media and see how many followers they have, how often do they post and how active are they in Google – this will help you understand how active they are and in turn how competitive you should be in terms of budgets and channels of dental marketing to use.
With the above tips you should be in a position to improve your digital strategy and have some clear, tangible milestones to have to measure the efficacy of your marketing strategies moving forward. Remember, if you can’t measure it, how do you know if it’s working?
That’s why Smile and Grow provide a range of tools to help you track your campaign, from click to call to new patient to google review – we track it so you can be confident that your dollars are working for you.
Choosing the right dental marketing strategy for your practice is crucial, wasted time, effort and resources heading down the wrong path can be very costly.
Not only will your dental marketing plan now achieve the desired results, but you will also have lost the time throughout the campaign which has resulted in lower patient numbers.
We develop high valued marketing plans for dentists, so they can focus on treating patients.
We suggest you analyse the local competition and depending on your business goals implement a lead generation strategy and then a secondary strategy focused on growing your brand in the local community.
Social Media Management is the process of creating, scheduling, analysing, and engaging with content posted on Instagram and Facebook.
Our social media team are fantastic at creating awareness and engagement to grow high valued patients.
Use our reputation builder campaign and grow your practice online.
We provide both Facebook and Instagram solutions for dentist practices.
Dental Marketing generates value from the day our team initiates your dental marketing campaign however campaigns require time to gain momentum and the early setup foundation tasks do take some time.
We investigate the market opportunity in your target local area, understand the depth of competition and provide you with proven strategies coupled with clear expectations, so we are aligned on the milestones and new patient growth.
An important function of your campaign requires a content marketing strategy which allows our team to create engaging content to further advance your rankings and build advocates in your local community.
Dental Marketing campaigns become most effective as they mature, we advise clients campaign maturity is between 8-12 months which is when we can expect to dominate the rankings in both Google and Google Maps and generated New Patient Leads.
Dental marketing campaigns continue to generate value the longer campaigns are active, similar to weight loss – results can take time but the more effort you apply the better the results.
Looking to generate more new patients for your practice? Are your regular patients not coming back every six months? Do you have increased dentist competition in your area?
If you answered yes to any of the above questions, that’s a completely normal feeling. Here at Smile and Grow we too understand the challenges you, the Dentist feel as we too are practice owners – this has allowed us to understand the true challenges faced day to day in your practice and how marketing can help you navigate.
Getting more new patients for your dental clinic starts with having your front office answering the phone and handling enquiries professionally and applying some skills to help offer 2 time-slots to make booking a patient easier, once your front office is in a position to confidently handle objections from price shoppers and converts a high amount of new patient leads you can then confidently invest in digital services to increase the volume of new leads.
You can also list yourself on Australia’s leading dentist directory to make it easy for patients to find a dentist near me.
If you want your practice to have a strategic dentists marketing plan, then we need to start with a high converting website in order to be successful.
Our agency gets you on top of Google by creating quality content, producing niche links in your industry to grow the authority of your site and optimising the structure and layout of the website which helps your dental seo results and allows you to make the competition irrelevant.
Digital Marketing is the modern way to promote your business utilising digital devices like computers, tablets & smartphones.
Digital advertising allows you to target your audience when they are looking for the services you provide so you can appear at the right time to get new patients and conversions.
Once upon a time you would see your yellow pages representative once a year and pay $10,000 for a half-page ad and the patients would roll in, obviously, times have changed, users are savvier and you need to build a better connection with your community which is where digital marketing comes into play.
Practices that develop strong dental marketing plans are #1 in Google for a range of keywords, they have an active social media presence that showcases the staff, patients and fun things that are happening throughout each week.
The power of digital marketing revolves around the ability to boost your business higher than your competitors.
Many of your colleagues will neglect and avoid digital marketing as it requires an investment, time and resources on your end to ensure it generates a great result for your practice.
Digital marketing offers a much greater ROI than other traditional channels such as billboards, radio, shopping centre stands, radio, TV and letter drops.
With more traditional forms of media, the cost is typically quite high and doesn’t have a concentrated audience – for example, an ad in the yellow pages might cost you $10,000 – you are then relying on people opening up the book and wanting to find a dental clinic and then your ad will feature amongst 30-70 others in the area.
You can use Google Ads to target people who are typing in dentist + your location – this is a qualified search in search engines and with the right message and quality website you give yourself a much higher chance of converting this lead into a new patient.
If you want to know how to promote your dentist services and brand using online channels, tools, and strategies you will need to understand what digital advertising is.
Dental website conversion rates are improved by analysing the current website user behaviour through google analytics, google search engines console and other tools that track how users navigate on your website like hotjar.
Conversion rate optimisation enhances website performance by improving the amount of new patient leads generated from the amount of website visitors. Improving your website conversion rate will increase your ROI significantly and help your practice grow and achieve the business goals you have in place.
We have seen plenty of websites get to the top of Google but miss out on many conversions because the website doesn’t have any trust triggers, supporting case studies and images to break up the content. Without giving a website user a reason to engage your business they will bounce out of your website.
Website conversion rate helps all aspects of your digital marketing because your website is often the final destination in a users experience and you can use this chance to build trust, credibility and make it easy to book online or call.
Here at Smile and Grow we build bespoke websites with a strong SEO foundation so when our websites launch we can generate stronger rankings in a shorter amount of time. If you have a tired old website that isn’t generating the kind of new patient leads then get in touch with our team today