Dental Marketing Case Study
Here’s a case study outlining a dental marketing strategy executed for a dental practice in Endeavour Hills that resulted in significant growth in new patient volume and high-value orthodontic patient leads. Throughout the marketing journey we have had milestones to reach to support generating a strong return on investment whilst allowing the marketing campaign to mature.
Their Challenges
- Ranking #4 in Google Search below competitors
- Not having enough google reviews with a positive star rating to convert viewers into new patient leads
- Needing more Invisalign and traditional braces leads for increased Orthodontic productivity
- High competition in the local community
Tailored Dental Marketing Strategies
Website Optimization:
- Developed a modern, user-friendly dental website for Endeavour Smiles Group, optimised for search engines as a result of our dental SEO campaign
- Ensured the website provided comprehensive information about services offered, including orthodontic treatments.
- Implemented clear calls-to-action (CTAs) to encourage appointment bookings and inquiries.
Local SEO:
- Conducted keyword research to identify commonly searched terms related to dental services in Endeavour Hills.
- Optimized Google My Business profile with accurate business information, photos, and regular updates.
- Created and managed local listings on online directories and review sites to improve visibility in local search results.
Content Marketing:
- Produced informative blog posts, articles, and videos on dental health, orthodontic treatments, and cosmetic dentistry.
- Shared content on the practice’s website and social media channels to engage and educate potential patients.
- Established the practice as a trusted authority in dental care through valuable, educational content.
Social Media Marketing:
- Developed a social media strategy to increase the dental brand awareness and engage with the local community.
- Created visually appealing posts showcasing before-and-after photos, patient testimonials, and promotions.
- Ran targeted advertising campaigns on platforms like Facebook and Instagram to reach potential patients in the area.
Referral Program:
- Implemented a referral program to incentivize existing patients to refer their friends and family to the practice.
- Offered discounts or complimentary services for each successful referral, encouraging word-of-mouth marketing.
Orthodontic Marketing Campaign:
- Launched a targeted marketing campaign specifically focused on orthodontic treatments.
- Created customized landing pages and ads highlighting the benefits of orthodontic care and the expertise of the practice’s orthodontists.
- Utilised retargeting ads to re-engage users who had shown interest in orthodontic treatments but had not yet booked an appointments
Growth Marketing Results Achieved
- Increase in New Patient Volume: The implemented strategies resulted in a significant increase in new patient inquiries and bookings.
- High-Value Orthodontic Patient Leads: The orthodontic marketing campaign generated a steady stream of high-value leads interested in orthodontic treatments.
- Improved Brand Awareness: Endeavour Smiles became more recognisable in the local community, establishing itself as a top choice for dental and orthodontic services.
- Enhanced Online Presence: The practice’s website ranked higher in search engine results, driving organic traffic and improving online visibility
Ranking2nd on Google
As the marketing campaign has matured, the SEO results grew and delivered more qualified traffic resulting in increased new patient leads.
Proven dental marketing results
Overall, the comprehensive dental marketing strategy helped Endeavour Smiles achieve its goals of growing its patient base and attracting high-value orthodontic patients.
By combining various digital marketing tactics tailored to the practice’s needs, they were able to stand out in a competitive market and establish themselves as a leading dental provider in Endeavour Hills.
