Those dental practices that excel in quality patient service are those most likely to survive and be more recognised by wider communities. In the past, expanding your patient base was relatively simple; you would use word-of-mouth, brochures and flyers posted to homes to spread the word about your dental practice.
Fast forward to a world that is honed with digital technologies and an online marketplace, where a product or service is immediately visible and available to patients at the click of a few buttons on the Google search engine.
Type in the dental service or a specific dental practice in Google, view the results and select the one that suits. Depending on how strong your dental marketing strategy is, those results that sit on top of Google are more likely to have the opportunity to turn online users into patient leads and become more exposed to a wider audience.
Success is nowadays driven by your dental marketing strategy, and it is time to “go digital”. This means beginning to focus on interactions between your dental practice and users online in order to attract them to your dental services.
Of course, this can be difficult after you’ve closed your practice for the day, and now you need to spend your evening developing a dental marketing strategy. This isn’t recommended if you’re a novice or haven’t a clue where to start.
If you’re in this position, your dental marketing strategy can be looked after by hiring a dental marketing assistant.
Who Is A Dental Marketing Assistant?
The dental marketing assistant is responsible for honing their marketing skills to develop a strategy that generates revenues and continues to grow your practice based on set dental marketing objectives. They specialize in developing a strategic plan that helps patients understand why your dental practice is the best choice, exposing anything that’s unique about the services that will swerve patients to you.
With dental marketing being an essential commodity for the success of any dental practice, whilst you as the dentist focus on the patient’s oral health needs, the marketing assistant will implement smart marketing ideas to grasp user attention.
How A Dental Marketing Assistant Helps
The key objective is for patients to contact your dental practice and book an appointment, and the more frequent that occurs, the better the results from a servicing and financial perspective.
In your marketing strategy, you want a dominating online presence. This means increasing your web presence and ensure that value is delivered to your patients and users every single time. In order for this to be sustainable, marketing practices need to continuously evolve to patient needs, which can change instantly. Hiring a marketing assistant will help them monitor these trends and adjust your strategy to lead the competition., adjustments such as PPC advertising for new services, Facebook and direct email promotions.
Sustainable growth stems from executing the right strategy to get the desired results. Speaking to a prospective patient through information and advertising is being direct and delivering value to meet patient requests. Alongside all of this, being stringent and smart is also necessary, and this also means managing outgoings and expenses. A marketing assistant will manage costs efficiently to increase profits and reduce operational costs.
So, what does hiring a dental marketing assistant mean for you as a dentist? Click here to find out!
If you’re seeking a dental marketing assistant for your dental practice, contact us at Smile and Grow today and we’d be more than happy to help.