Brand awareness is tough for any business, not just a dental practice, and it requires perseverance and strategy to spread your brand to a wider audience. Of course, with the rise of the internet and in particular social media, the message can be spread more easily compared to outdated options that no longer work such as word-of-mouth and referrals.
These days, it has become easier to target a specific audience, even though it may seem complicated to begin with.
What Is Brand Awareness?
Brand Awareness is all about being a recognized business to the masses. A user may have seen your dental practice through a Google Ad or through a search engine and became curious about the dental services your practice has to offer.
Online users know who you are. Eventually, they pay more attention to your services, become a patient lead and leave feedback online. This is called brand awareness. The more this builds, the higher the attention to your practice.
How Google Ads Can Increase Brand Awareness?
There are many reasons you should use Google Ads. Notably, Google Ads can increase brand awareness by helping to create an impression of your practice to a specific audience. Not only does brand awareness help reputation, but you also want it to drive patient conversions.
So, how can Google Ads increase brand awareness? Below is a guide that can help steer you in the right direction.
Start With The Display Network
The Google Display Network is a good place to start. Google Adwords has two separate networks, the Search Network and the Display Network. Focusing on the display network, which is a cost-effective method to get your brand in front of as many users as possible quickly and cheaply.
The Display Network gives you the advantage of huge amounts of reach and relatively cheap clicks. This makes it ideal for our need to get our brand in front of users as much as possible in a cost-effective method as you can.
The Display Network (GDN) is a platform that allows your Google Ads to appear across a group of websites, videos and apps. The GDN gets your Google Ads in front of your target audiences.
Here’s how you can use the Display Network settings for it to work for you.
Targeting Options – You can get your Google Ads to target certain audiences, such as those who’ve visited a certain service page i.e. cosmetic dentistry. When you have a certain audience, you can get your ads targeted through various keywords dedicated to a certain type of content.
Create A Simple-Looking Visual Ad – You’d be surprised by how many Google Ads are text-based ads, but this increases the chances of low clicks. Include images in your ads as well because users will see this as more visually appealing, heightening the chances of your ad selling.
Manage Your Marketing Budget – Once your campaign is up and running, continue to invest in the ads for a better return on investment (ROI) and grow your reach. Reach is the number of impressions that fit into your targeted settings, which also allow you to narrow your search to specific audiences. Read here to learn more.
The Search Network
You can also use the search network for your Google Ads. The search network allows you to place text ads on the Google search engine. Text ads can allow you to reach a wider audience faster through the creation of a list of keywords and search terms that will allow you to reach your target audience.
The search network helps to drive traffic to your website, and if your ad appears in the search results, you’re likely to promote better brand awareness, and the visibility of your brand will allow users to keep your practice in mind for the future.
If you’re seeking to know how Google Ads can increase brand awareness and apply it to your strategy, contact us at Smile and Grow today and we’d be happy to help.