If you’ve researched on the importance of keyword research, and you’ve identified the rich keywords for strong SEO, then you’ve made a great start, however, that’s only half of the battle when it comes to attracting organic traffic to your dental website. Choosing the right keywords for SEO is one of the most important tasks when it comes to increasing traffic and attracting your website audience. So, if you haven’t got started, you’ve come to the right place.
Applying those keywords through your content is the other half of the battle, but let’s not “jump the gun” at this stage, and help you focus on choosing the right keywords for SEO for your dental website as part of your marketing strategy. You can skip ahead if you’ve identified your keywords to creating effective content for your audience.
Choosing the right keywords for SEO requires adequate time and research, but understanding the special ingredients to do this and making them work for you takes work and practice.
Below will help, where we provide the key tips in choosing the right keywords for SEO for your dental website.
#Tip 1 – Understand The Keyword Types
Before beginning the process of keyword research, do you know the different keyword types? It is important that you understand them so as this will help you define and search for the right keywords for organic traffic.
There are three different keyword types:
- Head keywords – A maximum of two words in length which will lead to a greater volume of results (e.g. dental implants)
- Body Keywords – A maximum of three words in length (e.g. traditional dental implants)
- Long Tail keywords – A minimum of four words or more. These are more focused on the result detail and you can use long-tail keywords to address a certain topic within dentistry (e.g. what are the costs for dental implants in Australia?)
It is more productive to use long-tail keywords as you’re breaking up a topic into different aspects.
#Tip 2 – Think From The Perspective Of The Customer
Fundamentally, you want to cater your website content to website users with the aim to convert them as a patient lead. Therefore, think of it from the perspective of the user and ask yourself; if you were a website user, what content would you want to see? What would I as a website user search for in Google? Understanding the popular dentistry trends and the most popular forms of dentistry services today will provide leverage in identifying those keywords, alongside the most popular Google searches.
#Tip 3 – Analyze The Level Of Competition
When identifying the organic keywords, pay attention to your direct competition for keywords phrases and analyze the results in Google. To do this, simply gain a list of keywords, apply it into Google, and determine the results. One tip to determine its popularity is if your keyword has presented a list of websites containing ads or is sponsored. You can also view the metatags to identify the most targetted keywords. You can seek keyword ideas from the competition, but ensure that you also identify any gaps in the search results when it comes to keyword content of your competitors. Have they missed anything crucial in their content that you can capitalize on?
#Tip 4 – Research Related Keywords
If you’re struggling to identify the keywords for a specific topic in your content, plug the keyword into Google and identify the related search terms that appear. Google will also provide some keyword suggestions relating to the keyword you’ve inputted. This will help you think of more keyword ideas to add to your content.
#Tip 5 – Consider These Three Factors
When choosing your pool of keywords, consider the following three factors for the best results:
- Relevance – Your content only ranks if the keywords meet the needs of the user. In return, your content will be considered the best resource and will rank high on Google. Therefore, ensure your chosen keywords offer high value to the users.
- Keyword Volume – No, you should not perform keyword stuffing because a high volume of keywords doesn’t necessarily yield high results. Keyword volume refers to the number of searches for a keyword within a certain timeframe. This is contextualized with certain timeframes that allow markets to determine how keywords drive traffic over time. Although, ensure your keyword is regularly applied to the content so it can be searchable and identifiable.
- Reliability – Google will only rank content if your content is enriched with helpful and valuable content to the user, and your content is promoted with internal backlinks.
Using these five tips for choosing your keywords will help you understand the value of the keywords you identify. Keyword research delivers insight into the popular searches and queries users search in Google. Use these tips to determine this to make it work for your website content.
Are you seeking support with your keyword research? Contact us here today and we’d be happy to help!