As a dentist, it is very difficult to maintain strong quality service whilst aiming to have the best marketing strategy simultaneously. Sure, there may be a chance that you as the dentist know everything about both dentistry and marketing, which makes you the perfect candidate. However, you’ll likely drop the quality standards either in your dental practice or within your marketing strategy. Either of them would have a damaging effect on service, reputation, and brand.
Therefore, you should consider hiring a dental marketing expert to help you continue to build your patient portfolio. Although, you probably have a lot of questions surrounding this decision.
Well, we hope all your questions will be answered right here!
Understanding A Dental Marketing Expert
A dental marketing consultant is someone who’s an expert in overall marketing activity. At a dental practice, there is so much for a dentist to think about alongside making sure the quality of the service remains top-notch.
This can continue if you hire a dental marketing consultant because they would deeply focus on everything that associates your dental practice with building your patient base whilst making sure of strong return-on-investment (ROI).
What’s So Special About A Dental Marketing Expert?
A dental marketing expert can acutely analyse and build an effective marketing strategy. The end objective is to make sure the dental practice continues to meet evolving trends, evolving patient demand, and produce the best results from an investment and service perspective.
The dental marketing expert seeks to target the right patients and ensure your marketing goals are achieved.
What Would A Dental Marketing Expert Do?
Here are some of the key activities that a dental marketing expert would perform:
- Regularly engage with users through social media and email marketing
- Develop a brand new and effective strategy
- Manage SEO activities to rank your website to the top
- Ensure your brand reflects your dental practice
- Manage the quality of your website content and usability
- Manage advertising campaigns
How Do I Find A Dental Marketing Expert?
It isn’t easy to find the right dental marketing expert but searching on Google is a good starting point. Whether the keywords you use are ‘consultant’, ‘expert’ or ‘specialist’, the results are likely to be what you expect. Remember, those marketing experts who rank high on Google should be considered the most qualified, experienced, and smart.
You may want to draw up a list of key aspects that you feel make a strong marketing strategy for your practice and determine whether the marketing expert you’re seeking delivers on these expectations.
What Makes A Good Dental Marketing Expert?
Now, before you search on Google, you want to naturally know what you’re looking for. What you want is a dental marketing expert that will continue to deliver strong ROI and positive results every time.
You and your marketing expert can set target goals and objectives that you’d both anticipate should be achieved. These would be based on some analysis that the expert would carry out before formulating a plan of action to get the marketing strategy on the road.
Some of the key responsibilities that you should expert a dental marketing expert to perform is the auditing of the current strategy, identification of marketing trends, activities that produce ROI and those who continue to build a strong reputation for your dental practice in the face of prospective patients.
It is important that you determine what you need from a dental marketing expert before making the right decision. For example, what are your goals and objectives? Such as:
- Do you want to build your patient portfolio by 50%?
- Are you seeking to expand your brand?
- Are you seeking a transformation of web content?
- Do you want to get to #1 on Google?
Setting these KPI’s forms a base for the dental marketing expert to work their magic.
If you value your time, then hiring a dental marketing expert is a no brainer. If you want further support with this, contact us at Smile and Grow and we’d be more than happy to help.