If Google Ads is implemented correctly, a business’s bottom line will quickly increase, and Google Ads help to maximise business awareness and exposure to their products and services.
Let’s remind ourselves what Google Ads is. Google Ads allows you to pay for a google ad that is visible to customers who search for a particular product or service. This can help your dental practice create ads to reach your audience so they can view the dental services that you offer. It is a form of pay-per-click (PPC) advertising.
Google Ads are considered a vital marketing tool for businesses in general who is looking to increase leads through advertising.
How Does It Work?
The goals a dental practice seek to achieve through Google Ads is an increase in patient leads, direct users to your website to view your dental services and act as a guidance tool to redirect users to your website.
The Ad can be presented to a global or local audience. Each Ad requires a set budget, and Google can help you with this, and the number of people that click on your ads will help you measure your ROI (return on investment).
What Are The Benefits?
Increase Patient Leads
To increase patient leads, you’re using the right tool, providing that they’ve been set up correctly. The best thing about Google Ads, especially for dental services, is that you can target a specific audience that is seeking a specific service, such as cosmetic dentistry. Refine your search to cater for those people who want a specific service, and this can increase the chances of users choosing your cosmetic services.
Improve Brand Awareness
Even if you’re unsuccessful in attracting some users, there is still a hidden benefit you’ve achieved. By performing Google Ads, you’re enhancing your reputation with your service offerings through your ads. Users that don’t click onto your website will still have visibility of your ads, and in future, they may consider your services. Even demonstrating your ad to the online audience instead of pursuing clicks and conversions will only improve your brand awareness.
Immediate Results
Google Ads delivers results, fast. If you pay, you will get results. Google Ads work by you paying for the number of times your ad has been clicked. You won’t waste any money and you only pay for results. You need to ensure that your campaign is created accurately and astutely. There is no minimum investment to advertise with Google Ads, and neither is there a budget restriction. Set up your keywords through the appropriate keyword match types and your campaign will thrive.
Its As Important As SEO
Whilst SEO is just as important as Google Ads and can both optimise your ROI and presence on Google, but there are reasons as to why Google Ads are a better choice. Google Ads allows you to get onto the first few pages on Google above other organic results, and Ads can be visible soon after your website is online. Google Ads and SEO should be used together, but Google Ads strengthens your brand and SEO ranking.
If you want to strengthen your position on top of Google rankings, SEO is the way to go. Contact us at Smile and Grow today and we’d be more than happy to get you started.
