Did you Know that Dentists are the 5th highest paid profession in Australia? Get Your marketing right & be get the #1
Marketing your dental practice in the past was as easy as getting a half page ad in the yellow pages and in some ways was much easier. Each year a yellow pages sales person would pitch you a full page ad in colour & you would usually stick with your half page and hope that the $20,000 a year would give you a strong return on investment
These were the good old days weren’t they? If we think back to those times it may have been easier however the ROI on your marketing was a cloudy image. What if you had a competitor take out a full page ad across the road from you, that 20k investment may not generate what you require. Measuring your ad effectiveness was also difficult when comparing to radio, TV or letter drops.
Marketing your dentist clinic has never been more exciting, with new ways to engage your audience and deeper strategies to better connect with the right audience at your fingertips. You can now track every single interaction so you can track exactly what’s working and what isn’t, allowing you to generate more new patients and remove wasted budget.
We have provided 10 proven marketing strategies your dental practice can implement in 2019
1. A High Converting Website
Far too many dentists see websites as a necessary digital listing in a phone book as opposed to a marketing tool fuelled to grow their business.
Your dental website is the very first impression a potential patient gets prior to making an appointment, if you have a dull, slow website without images of your team, clinic and benefit statements around how you can help patients feel – forget it. You’ve just given your competitor a new patient.
New patients should be able to quickly build trust and credibility with your practice, this can be achieved by clearly displaying your phone number, address, affiliations & your dental team.
We use heat map tracking tools such as HotJar to build out insights around user behaviour to understand how consumers engage with your website and make iterations to better connect with your audience.
2. Search Engine Optimisation
Having a website without a dedicated SEO strategy is like owning a Ferrari and leaving it locked up in a garage. No one can find it and see it. Once you have built a great website that reflects your business, you need to optimise the site making it easier for Google to rank you for important keywords in your local area.
Search Engine Optimisation is often broken down into two parts: onsite and offsite SEO.
The goal is to rank #1 for pertinent keywords leading to new patients booking appointments.
Onsite SEO is the way the website has been constructed with content and how the Meta Descriptions, Page Titles are created
Meta descriptions, for example, are 160-character sentences used to help Google understand exactly what a page is relevant for. Each unique page should have a dedicated meta description that relates back to the service or product the page is about and in some instances referencing a location to in crease relevancy
Offsite SEO revolves around the links, citations & guest posts that are being directed to your website. With relevant links in your niche pointing to your website this will increase your visibility & trust resulting in improved rankings.
3. Google Ads
Google Ads is a crucial marketing channel for any dental practice looking to increase the volume of new patients. Google Ads allows you to select keywords and areas to make your website appear at the top of Google searches.
Having dynamic ads appear based on the search terms used allows you to build highly targeted ads that generate stronger conversions.
Boost your new patient leads using Google Ads for your dental practice and get on top of your competitors.
4. Social Media Marketing
Social Media Marketing has grown in popularity and is widely used by practices now to showcase their services, staff & creating a fun, relaxing environment which is appealing.
Understand your core audience and creating engaging content with them in mind will yield positive results. For example, if you are looking to increase the amount of veneer patient enquiries there is a distinct audience, age, geographical area and message that needs to be curated to create a powerful anchor to encourage engagement.
Build your practice and connect with your local community to show them that you are engrained into the community they live in and that connection will encourage more locals to visit your practice.Dental Marketing Tip Summary
Marketing tactics vary from practice to practice based on the goals of the practice & how many chairs are needing to be booked.
Measure your marketing and remove the guess work using call tracking, google analytics & new patient numbers should be where your energy is focused on your dental marketing agency will take care of the rest.