Organic traffic is primarily formed from in-depth original content that sits on the top pages of Google, and those who continue to deliver new, original and enriching content regularly are highly likely to be more successful on Google. It’s important to be aware that your target audience is going to switch off straight away if your content does the following:
- Your content continues to create repetitive content
- Your content is full of ads and sponsors
- Your content is copied and unreadable
Many websites fall foul of these four things. This is not what your target audience wants. They want original content that’s highly valuable and actionable. The information has to be digestible to the audience, but most importantly, presented efficiently. This can be in the form of articles or blog posts.
Google web pages will only seek to keep high-quality content at the top of the search engine rankings. This is what the end goal should be when creating effective content for your audience.
How do you achieve this end goal? Follow these tips for creating effective content for your audience.
#Tip 1 – What Is The Objective?
What is the end goal you want to achieve with your content type? Is it to generate organic traffic, share a particular message, patient conversions? Before writing the content, you need to understand what your objective is for that particular content. From this point on, you’ll kickstart your content creation strategy to tailor the content to your end goal. For example, maybe you want to generate traffic to tell the audience about your products and services, or there is a certain topic you want to cover. Ensure this is defined first. A brainstorming approach is a great way to do this.
#Tip 2 – Focus On Long-Tail Keywords
Ranking your content at the top of Google depends on your ability to create quality original content. To generate organic traffic to a specific dentistry topic, long-tail keywords are a great way to do this. Long-tail keywords require one primary keyword or phrase to rank e.g. Implants or Dental Implants. Then, be creative on the structure of the long-tail keyword. Factor in the aspects of that primary keyword you want to talk about. For example, an aspect you may want to focus on is “benefits”. Tailor this aspect to the primary keyword and think about the keyword phrase that is most effective. For example, What are the key benefits of dental implants? You can use the Google Keyword Planner tool to gain some ideas. Read here to learn more about choosing the right keywords for your content.
#Tip 3 – Attention-Grabbing Headlines
Your audience needs to be interested in your content straight away and a great way for this is to create attention-grabbing headlines. Identify which are the headlines that will sell best to your audience. To determine this, once you’ve identified the audience’ pinpoints, start creating the powerful headlines that you’re confident they will take action with. Think of it from the perspective of the audience. If you were a website user seeking trustworthy quality content, what would you seek in a headline?
#Tip 4 – Hire A Content Creator
Recruiting a dental marketing team to manage your content whilst you as the front line dentist focus on your patients is a decision that you should have made before your marketing strategy went live. Alternatively, you should consider hiring a content creating expert to handle it. Hiring a content creator as part of your marketing team allows them to fully focus on consistently creating enriching content. This is known as outsourcing content marketing.
Alongside creating enriching, quality content, it also needs to be consistent. Ensure that your content marketing strategy includes these four tips for creating effective content for your audience.
Are you seeking support for creating effective content for your audience? Contact us here today and we’d be happy to help.